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Bierut paper

Chinese tea · shop 28

Good tea is a habit

Three flat lines of red, blue and black on cream stock, one gold brush mark, and photographs of the leaf cut into squares and offset by hand.

Cream poster with bold red, blue and black lines of text, a gold brush check mark, and a figure built from small square photographs of dark pressed tea offset in red and blue.

Seven categories, one page

34 teas · 7 categories

The page, printed on cotton

All tees and hoodies →

This page is a printed poster

This tea takes years to become itself, so the page makes its argument briefly and then gets out of the way. Three lines of heavy grotesque in flat red, flat blue and flat black, cream stock instead of white, and one gold brush mark made by hand to break the order. The photograph is cut into small squares and offset until the leaf reads as a pattern rather than a hero shot; every square is a real image of the tea in the tin, and the red and blue ghosts behind them are misregistration, not a filter. Nothing on the page moves, because paper does not. The grammar is studied from Michael Bierut and the Pentagram school of poster-making, with no involvement on their side. Thirty-four Chinese teas, and the same page printed on cotton.