Chinese tea · shop 28
Three flat lines of red, blue and black on cream stock, one gold brush mark, and photographs of the leaf cut into squares and offset by hand.
34 teas · 7 categories
This tea takes years to become itself, so the page makes its argument briefly and then gets out of the way. Three lines of heavy grotesque in flat red, flat blue and flat black, cream stock instead of white, and one gold brush mark made by hand to break the order. The photograph is cut into small squares and offset until the leaf reads as a pattern rather than a hero shot; every square is a real image of the tea in the tin, and the red and blue ghosts behind them are misregistration, not a filter. Nothing on the page moves, because paper does not. The grammar is studied from Michael Bierut and the Pentagram school of poster-making, with no involvement on their side. Thirty-four Chinese teas, and the same page printed on cotton.